Sam Growdon
In November 2014 whilst living in Paris, I created a fun, personal style, fashion and lifestyle blog for women, La Belle Crush. Advancing my digital and content creation skills, I created the blog, grew a following on the blog as well as on social media platforms and created all content. I attended fashion weeks, brand launches and collaborated with Louis Vuitton and Clarins as well as many other brands.
Hi! I’m Sam, more commonly referred to as Jack and Tom’s mom.
I originally hail from the Vuvuzela-loving city of Johannesburg, I’ve lived in London, Paris, New York, Tokyo and currently call Hong Kong home. I’m a freelance Creative Director, i’ve headed creative teams at ELLE, heat and FHM, designed for Harper’s Bazaar and Revlon, and written a weekly fashion column for Grazia. I contribute to lifestyle and fashion magazines and started this fashion and lifestyle blog in 2014 to broaden my content creation skills have a little fun!