Leisure Options Best of Joburg Readers' Choice Awards campaign, Johannesburg, South Africa

We commissioned Sam to give our annual Leisure Options Best of Joburg Readers’ Choice Awards 2009 a contemporary new look - with the brief including the competition’s Ballot magazine, Winners’ magazine and all advertising and marketing material related to the competition/event. Without losing the brand’s identity, Sam updated the look with a complete (and hugely successful) redesign. Besides coming up with the brilliant new image, Sam also gave a number of credible editorial change suggestions (which we implemented). The Winners’ magazine won a major national competition, due in no small part to Sam’s contributions.”

Kym Argo – Editor Leisure Options